Privacy Policy

Last updated: 27 January 2026

This Privacy Policy explains how Inner Lifetime (“we”, “us”, “our”) collects, uses, shares and protects your personal data when you use innerlifetime.com, book classes, buy memberships, contact us, or interact with our advertising.

We also use cookies and similar technologies for site functionality, analytics and advertising. Where required, we ask for your consent via our cookie banner before placing non-essential cookies (including analytics and advertising cookies).

1) Who we are (Data Controller)

Data controller: Inner Lifetime

Address: Unit 3, 421 Newark Road, North Hykeham, Lincoln, LN6 8RC

Email: info@innerlifetime.com

Phone: 07380 739 722

If you have questions about this policy or your data, contact us using the details above.

2) The personal data we collect

Depending on how you use our site and services, we may collect:

A) Information you give us

Identity & contact: name, email address, phone number, address (if needed for billing/merchandise).
Account details: login details (if you create an account / member profile).
Bookings & purchases: classes booked, membership plan, purchase history, transaction references, vouchers.
Messages: information you provide via contact forms, emails, messages, reviews, or enquiries.

B) Information collected automatically (website/app data)

Device & usage data: pages viewed, navigation behaviour, clicks, approximate location (from IP), browser/device information, and referral source.
Cookie identifiers / advertising identifiers: where consented, we and our partners may use identifiers to measure performance and build audiences. Under PECR, analytics/advertising cookies generally require consent.

C) Special category data (health)

We do not intentionally collect special category data (such as health data) via the website. If you voluntarily share health information with us (e.g., injury notes), we will handle it carefully and only use it for the purpose you shared it (e.g., supporting your practice).

3) How we use your data (purposes)

We use your data to:

A. Provide services you request

process class bookings, memberships, purchases, and manage your account.

B. Respond to enquiries

handle contact forms, customer support, and admin messages.

C. Improve our website and services

understand how people use our site and which pages/classes are most useful.

D. Marketing and advertising (where permitted)

send newsletters and updates (where you’ve opted in or where we can rely on “soft opt-in” rules);
show relevant ads and measure advertising effectiveness (subject to cookie/consent settings).

E. Security and fraud prevention

protect our website, users, and business operations.

The ICO expects privacy notices to clearly explain what you do with personal data and why.

4) Our lawful bases for processing (UK GDPR)

We rely on the following lawful bases (as applicable):

Contract – where processing is necessary to provide bookings, memberships, purchases, and related customer service.

Legitimate interests – for running and improving our business (e.g., basic service analytics, security, preventing fraud), provided your rights don’t override these interests.

Legal obligation – to comply with legal requirements (e.g., tax/accounting records).

Consent – for non-essential cookies (analytics/advertising) and for certain marketing activities where required. Under PECR, consent is generally required for non-essential cookies including analytics and advertising cookies.

5) Cookies, analytics, ads and tracking

A) Cookies and similar technologies

We use cookies and similar technologies to:
make the site work properly (essential),
remember preferences,
understand site usage (analytics),
measure and improve ads (advertising/remarketing).

We show a cookie banner that lets you accept or reject non-essential cookies. You can change your choices at any time via Cookie Policy. PECR rules apply to cookies and similar storage/access technologies.

B) Google Tag Manager (GTM)

We use Google Tag Manager to manage website tags in one place. GTM itself does not necessarily collect personal data, but the tags it deploys may (e.g., Google Analytics, Google Ads). (Your cookie consent choices control whether non-essential tags run.)

C) Google Analytics 4 (GA4)

We use Google Analytics 4 to understand how visitors use our website (e.g., pages viewed, time on site, conversions). We configure analytics to respect your cookie choices, and we set data retention controls in GA4.

D) Google Ads (conversion tracking & remarketing)

We use Google Ads to measure conversions (e.g., purchases, bookings, form submissions) and to build remarketing audiences. This typically relies on cookies/identifiers and is used only where you consent to advertising cookies (and/or as permitted via consent signals).

E) Meta (Facebook/Instagram) Pixel

We use the Meta Pixel to measure ad performance, create audiences (e.g., people who visited certain pages), and show relevant ads. This is used only where you consent to advertising cookies.

F) Consent Mode (Google)

Where enabled, Google’s consent functionality can send consent status signals (and, in some cases, cookieless pings) so measurement can function in a privacy-aware way when consent is denied.

Cookie Policy: We also provide a separate Cookie Policy with details of cookie types, purposes, and how to manage preferences.

6) Who we share data with (processors / recipients)

We may share your personal data with trusted third parties who help us run the website and deliver services, including:

Wix (website hosting and website features such as bookings, stores, memberships—depending on what you use)
Payment providers (e.g., Wix Payments / Stripe / PayPal — whichever you use)
Analytics and advertising partners (Google Analytics/Ads, Meta)
Email/SMS providers
Professional advisers (accountants, legal advisers) where necessary
Authorities where required by law

We only share what is necessary for the relevant purpose and require appropriate safeguards.

7) International transfers

Some of our providers (including Google and Meta) may process personal data outside the UK (for example in the United States). Where this happens, we use appropriate safeguards such as contractual protections (e.g., standard contractual clauses / equivalent UK safeguards) and other measures required by data protection law.

8) How long we keep your data (retention)

We keep personal data only as long as necessary for the purposes described above, including legal and accounting requirements.

Typical retention examples:

Bookings/purchases records: minimum of 6 years for tax/accounting.
Enquiries: 24 months after last contact.
Marketing lists: until you unsubscribe or we remove inactive contacts.
Analytics data: as configured in GA4 data retention settings.

9) Your rights (UK GDPR)

You have rights over your personal data, including:

Access (get a copy),
Rectification (correct inaccuracies),
Erasure (delete in certain cases),
Restriction (limit use),
Objection (to processing based on legitimate interests and direct marketing),
Data portability (in certain cases),
Withdraw consent (where we rely on consent).

You can exercise your rights by contacting us using the details in section 1.

The ICO explains the information you must provide and the rights individuals have under UK GDPR.

10) Marketing preferences

Email marketing: You can unsubscribe at any time via the link in our emails or by contacting us.

Ads/remarketing: You can control cookie-based advertising via our cookie settings and your browser/device controls.

Do Not Track: Some browsers offer “Do Not Track” signals; not all services respond to these consistently.

11) Security

We use appropriate technical and organisational measures to protect personal data. No method of transmission or storage is 100% secure, but we work to protect your information.

12) Children

Our website and services are not directed at children under 13.

If you believe a child has provided us with personal data, contact us and we will take appropriate steps.

13) How to complain

If you have concerns, please contact us first — we’ll try to resolve it.You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection.

14) Changes to this policy

We may update this Privacy Policy from time to time. We’ll post the latest version on this page and update the “Last updated” date.